Woods joins Gatorade, but unlike Michael Jordan, he gets his own drink and lucrative licensing deal. Gatorade that marks a couple of firsts for the world's No. 1 golfer -- his first U.S. deal with a beverage company and his first licensing agreement.
1 comment:
Now this is definitley a form of person marketing for gatorade. It is a wonderful maketing strategy. What better way to market than with celebs and tiger is the man!
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