Assignment - Chapters We`ve Covered In Class.

Since 8/28 - today 11/06 we have covered 5 chapters in class. Chapters 1-5.
Chapter 1 is marketing: Creating Satisfaction to customer relationship. This basically had to do with know what your customers need and making available and satisfactory for them.
Chapter 2 was Strategic Planning and Marketing Process. This dealt with the different types of marketing plans and strategies from lower level management to executives. Also emphasize how effective and efficient planning is to any business how how best different strategies would satisfy your business.
Chapter 3 The Marketing Environment,Ethics and Social Responsibility. This was in regards to marketers examining and knowing there competitive environment. In order to keep up with competition and also to maintain and attract customers. Also this dealt with the marketing elements which are price, products, promotion and distribution. And also social responsibility in the sense that business should have customers interest as a priority. Hence consumer rights that is the rights to safety, to be informed, choose freely and to be heard.
Chapter 4 E-Commerce: Marketing Digital Age. This was how business market via E-Commerce. this is online such as internet, intranet and extranet. Both to internal and external customers. Also business survive globally via E-Commerce. Also how E-Commerce influences customers as it is convenient which saves time.
Chapter 5 Consumer Behavior. This is about why customers purchase products. This as a result of perceive needs and also influences from marketers. This is also influenced by peers and family members and also customers purchase because of needs and their wants.