Week 5 Assignment
Marketing Plan for Air Jamaica
Air Jamaica is an Airline that serves the US, UK the Caribbean and other parts of the world. As expected thousands of persons fly around the world daily for both business as well as pleasure; therefore individual search everyday for the most convenient way to fly. As apart of apart of air Jamaica marketing plan they are now planning to launch Online Check-in Service. The new option, Web Check-In (WCI), will significantly expedite the check-in process and enable passengers to reduce the length of time checking in at the airport. During the initial rollout of this service, it will be available to passengers departing from Kingston, Montego Bay, Miami and Fort Lauderdale, allowing them to check-in four to 18 hours before the scheduled departure. The online feature allows passengers with electronic tickets to check-in for their flight, select a seat and print a check-in confirmation from the comfort of their home, hotel or office. At the airport, passengers who have used this
1 comment:
i believe that one of air Jamaica strategic objective is to make doing business with them as convenient as possible which will in return increase sales. hence introducing web check in is implementing activity to achieve its marketing objective.
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